The world of marketing has always been varied and full of possibilities. Especially with the advent of digital, however, for every type of business, both products and services, a physical presence is increasingly necessary that is able to communicate with our customers. We are talking about promotional products.
What are promotional products?
Promotional products are personalized items used for marketing purposes. In most cases, these items are personalized with a company logo, name and contact information. Most businesses choose to give these products away for free in order to encourage customers to take them home. It is an extremely simple practice that makes the gift a very important brand affirmation tool. Let’s see in a little more detail what we are talking about.
The first promotional products and their evolution
The first promotional products date back to 1789, the year in which commemorative buttons were used during a very famous election campaign: that of George Washington. In the 1800s, calendars and other simple promotional products were often used to promote businesses on an ongoing basis. Nowadays, promotion through retail products is big business because, given the recognized effectiveness of this marketing tool, more and more companies decide to use them.
Read more on: https://www.inter-tuning.org/simplicity-and-effectiveness-in-promoting-the-business/